By focusing on the customer, we have seen many brands pivot away from their brands and their customers. A resilient marketing strategy creates awareness of your brand and its uniqueness to ensure consumers recognize it. First-time or even occasional shoppers typically trust a brand that has proven its relevance in the marketplace.
To create jobs, it requires CMOs to create value for customers. This requires them to know their products inside and out, connect with their customers and develop a holistic view. Partnerships are also vital in these times of fear and uncertainty. Having strong marketing partnerships that bring people together is a way for businesses to be active participants in the community. They can proactively reach out to residents, customers, and constituents and promote their brand as a trusted and trustworthy corporate citizen.
During political and economic uncertainty, businesses need to do something that makes them relevant and essential to their audiences. Global growth has slowed, which has impacted the companies that compete in today’s marketplace. Even though many other companies managed to stay afloat, that wasn’t the case for many. The first wave of devastating economic downturns caused many business leaders to fall into depression, giving way to a second wave in which many CEOs acted out their feelings of being overwhelmed and suffered through debilitating stress.
To know your purpose and your purpose is always changing — or perhaps more accurately, always evolving — the ability to stay within your brand’s compass and continually adapt to the consumer’s needs is incredibly valuable. Your brand’s purpose is your compass, so don’t think about the business you run. Think about the impact you’re making on people and the world.
Executives must recognize what drives their consumers and create a marketing strategy that matches their industry. As brand loyalty and trust continue to be tarnished, companies that can effectively market themselves to consumers have an advantage over the competition.
A widely recognized authority in the marketing and sales sphere, Eduardo Sonoda has a vast knowledge of the industry and a distinct approach to business. His accomplishments in marketing have made him a well-respected figure in the industry and the business community.